In 2008, Paul Rodriguez, Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones founded "Primitive", a skateboard and clothing store in Encino, CA. Paul Rodriguez had been sponsored by Plan B Skateboards, but quit the team out of a desire to have more ownership and control over his career. After Paul's departure from Plan B, he printed and sold a limited run of 500 gold-foil Primitive decks, and due to the strong response, decided to launch an ongoing skateboard company, with the help of Andy and Jubal.
